AMERICAN FORK, UTAH — Built Brands launched BuiltGO, a collagen-based protein and energy gel that serves as an energy drink, pre-workout shake and protein shake.
Used by endurance athletes such as ultramarathoners and long-distance cyclists, BuiltGO also may serve as an afternoon pick-me-up to help consumers power through extended days, the company said.
The protein and energy gel is available in peanut butter honey, chocolate coconut and chocolate mint flavors. Primary ingredients include 15 grams of collagen protein, 100 mg of caffeine, natural honey and Alanine (an amino acid), plus vitamins B3, B12 and B6.
The gel was designed to be free of unwanted side effects, including post-use crashing and caffeine jitters, Built Brands said. The launch is part of the company’s larger transformation effort that includes a new headquarters, more extensive manufacturing capabilities and new product development.