BEVERLY, MASS. — Prova, Inc. offers masking flavors that are suitable in a variety of applications, including frozen desserts, nutritional beverages and protein bars featuring pea, hemp, whey proteins or protein blends.

Plant-based protein formulations continue to gain in popularity but often are associated with nutty, grassy, earthy or beany flavors. Prova’s flavor experts developed a range of protein maskers that help manufacturers overcome undesirable taste challenges. The company offers a range of sweet brown flavors in liquid and powder forms, including a recently added portfolio of chestnut flavors, which have a roasted, honeyed, sweet potato taste that pairs with traditional sweet notes like vanilla and coffee as well as savory flavors like bacon and mushroom.