TETERBORO, NJ. — Four companies are combining their beverage commercialization expertise to launch IncuBev, a multi-phase go-to-market solution for beverage brands.
IncuBev members include Symrise, Teterboro, NJ, a supplier of natural flavor and nutrition solutions; Califormulations, Columbus, Ga., a provider of beverage solutions and small-scale production for commercialization trials; Haney, Cincinnati, a packaging microfactory specializing in small-batch product samples; and Plastic Technologies Inc. (PTI), Holland, Ohio, a packaging development company.
The collaboration brings together beverage formulation, package design, contract manufacturing and logistics functions under one alliance with the goal of removing pain points and guiding brand owners to successful brand introductions. IncuBev will work with entrepreneurs and early-stage brands to speed up pre-commercial activities, including product development, package conceptualization, prototyping, consumer testing and concept validation.
The accelerated timeline will be 70% faster than the traditional product and package development process, the companies said.
“What differentiates IncuBev is that collectively, we are a single source that provides the flavor, the packaging, the printing and the filling,” said Paul Graham, president of Symrise Flavors NA. “The result is a true end-to-end beverage development ecosystem, from innovation to commercialization.”