RAHWAY, NJ. — Veggies Made Great is partnering with Beyond Meat to launch a line of plant-based frittatas.
The new Veggies Made Great Frittatas include two flavors, Sausage & Pepper and Egg & Cheese, each containing Beyond Beef crumbles.
The gluten-free, vegetarian frittatas contain 5 grams of protein and 90 calories or less per serving.
“This marks the first-ever Veggies Made Great partnership, a collaboration that brings together the future of protein: Plant-based meat and veggie-packed, plant-forward products,” said Elliot Huss, chief executive officer of Veggies Made Great. “The products we created featuring Beyond Meat make it easy for consumers and their families to find new and delicious ways to eat more veggies, consume more protein and help address some of the global health and climate issues we see today.”
The new products join Veggies Made Great’s existing veggie-rich frittata line, available in Spinach Egg White, Veggie “Bacon” & Potato and Mushroom & 3 Cheese Egg White varieties. The company also offers a line of muffins in blueberry oat, double chocolate, banana chocolate chip and apple cinnamon flavors, along with veggie cakes in Superfood, broccoli cheddar and butternut squash varieties.
The new Veggies Made Great Frittatas made with Beyond Meat will be sold as a 6-pack, individually wrapped 2 oz/unit for a suggested retail price of $5.99. They will be available at select retailers, including Harris Teeter, in October, and online through Amazon and Veggies Made Great’s e-commerce platform.