HOUSTON — Judith Sansone has been named to the newly created role of executive vice president and chief commercial officer for Sysco Corp., effective Oct. 26.

In her new role, Ms. Sansone will lead Sysco’s overall commercial strategies, including responsibility for merchandising, marketing, pricing, digital sales enablement, customer loyalty program development, customer personalization and exploring new channel sales development. She will be tasked with coordinating companywide efforts to grow sales with merchandising, marketing and personalized engagement. Ms. Sansone also will work with Sysco’s field-based sales organization to acquire new business and increase sales with existing customers.

Ms. Sansone joins Sysco from CVS Health, where she spent the last 24 years. Most recently, she was chief merchandising officer and senior vice president of the front store business for the company.

“I am very pleased to welcome Judy to Sysco,” said Kevin Hourican, president and chief executive officer of Sysco. “She is an experienced and highly talented leader who consistently delivers results and drives transformative change. Under Judy’s leadership, I am confident that we will accelerate our profitable sales growth by building a best-in-industry merchandising, marketing and digital customer engagement strategy. We will leverage our robust customer purchasing data to provide personalized assortments, pricing and promotional marketing to our customers. Increasing personalization of our go-to-market strategy will enable Sysco to profitably grow our sales and better serve our customers.”