ATLANTA – Church’s Chicken has entered the ongoing chicken sandwich wars with its new Church's Chicken Sandwich.
The handheld features pickles, mayo and an all-white meat chicken breast filet breaded with Church’s proprietary homestyle seasoning and buttermilk all served on a toasted brioche bun that is brushed with honey butter. The chain also will offer a spicy version with spicy mayo and jalapeño peppers on the side.
“We are experts in bone-in chicken, but the fan demand for that same level of quality and flavor in a boneless fried chicken sandwich from Church’s was emphatic and persistent, so we got to work and delivered,” said Brian Gies, global chief marketing officer for Church’s. “Our culinary team truly outdid themselves on this masterpiece, which combines everything great about Church’s, between two buns.”
Church's Chicken Sandwich starts at $3.99 and may be coupled with a drink and regular fries starting at $5.99.
Popeyes’ chicken sandwich debuted in August 2019 and sparked the so-called chicken sandwich wars among fast food chains, including Chick-fil-A and McDonald’s. Since then, Checkers and Rally’s restaurants, Sonic, Lee’s Famous Recipe Chicken, Golden Chick and KFC have all claimed their spots in the chicken sandwich wars.