COS COB, CONN. — Crave Better Foods, LLC, maker of Chipwich ice cream cookie sandwiches, announced the merger of the Solero frozen novelty business from Iris Brands, LLC, into its operations. Terms of the transaction were not disclosed.
The deal will create a partnership between Crave Better Foods and Josh Hochschuler and Steve Gill, founders of Iris Brands, the companies said.
Mr. Hochschuler and Mr. Gill launched Solero in 2017 after selling their Talenti Gelato & Sorbetto business to Unilever in 2014. The brand offers a range of frozen treats, including indulgent cream bars, organic crushed fruit bars, natural crushed fruit bars and natural crushed fruit pops, each containing between 40 to 120 calories per serving.
“We are delighted to add the Solero business to our growing company,” said David Clarke, chief executive officer of Crave Better Foods. “When we started Crave and relaunched Chipwich, our premise was there would always be consumer demand for strong brands made with elevated ingredients. Solero is a perfect example. Josh and Steve have built a business based on that same principle with products unique to the frozen novelty business.”