PARSIPPANY, NJ. — Franklin Farms, a division of Keystone Natural Holdings, is debuting Planty Good, a new portfolio of plant-based protein foods. The lineup includes ready-to-cook plant-based patties and plant-based grounds.

Made with textured vegetable protein, Planty Good products deliver the same taste and texture of beef, Franklin Farms said. The patties and grounds are gluten-free, non-GMO and vegan.

Planty Good burger patties contain 290 calories, 19 grams of protein and 8 grams of fiber per patty, while Planty Good plant-based grounds contain 240 calories, 17 grams of protein and 8 grams of fiber per 4-oz serving.

“Now as Franklin Farms launches Planty Good, a line of plant-based, high protein products that look and taste great, consumers are discovering a new reason to eat more plant-based foods,” said Cindy Wong, vice president of sales for Franklin Farms. “We are happy to provide a complete assortment of healthier food options and are excited to have consumers try our brand new line of entirely plant-based protein products with the delicious taste and texture you would expect from traditional burgers and ground meat. Planty Good is sure to give other plant-based patties in the market a run for their money because they satisfy consumer cravings for great-tasting food.”

Franklin Farms’ product portfolio also includes veggie patties, meatless meatballs, tofu, seitan, tempeh, edamame and vegan jerky.