EDMONTON, ALTA. — Nabati Foods Inc., a portfolio company of Eat Beyond Global Holdings Inc., is launching a line of plant-based meat alternatives. The products are expected to hit US store shelves in March and April of 2021.
Nabati’s meat alternatives include the Nabati Burger, Chink’n Burger, F’sh Burger and plant-based grounds. All of the company’s products are certified gluten-free, dairy-free, egg-free, refined sugar-free, non-GMO, certified kosher and certified vegan.
The Nabati Burger is made with pea protein isolate, canola oil, coconut oil, beet juice, pea fiber, onion powder, liquid smoke and sea salt. Each patty contains 240 calories, 22 grams of protein and 16 grams of fat.
The Chick’n Burger is made with pea protein isolate, canola oil, lemon juice, pea fiber, onion powder, garlic powder and sea salt. Each patty contains 230 calories, 21 grams of protein and 13 grams of fat.
The F’sh Burger is made with pea protein isolate, canola oil, pea fiber, lemon juice, onion powder and sea salt. Each patty contains 250 calories, 21 grams of protein and 16 grams of fat.
Nabati’s plant-based grounds are made with pea protein isolate, canola oil, beet juice, pea fiber, onion powder, sodium alginate and sea salt. Each 4-oz serving contains 220 calories, 22 grams of protein and 13 grams of fat.
“Our Nabati burger is very different than a lot of what we are seeing on the market today,” said Ahmad Yeyah, chief executive officer of Nabati. “We are developing a plant-based chicken burger instead of a red meat burger, and it is also unbreaded. This differentiates our product from what is in the market and ultimately improves the experience that the customer has with the product — because they have the freedom to choose how they want to enjoy it — with or without breading. We also provide recipes if the customer wants to bread the product themselves, or they can enjoy it as-is to save on calories. This all contributes to creating the best possible experience for those who enjoy our products. We have also added a plant-based fish burger to this line, which is also not something you typically see.”
Founded in 2014, Nabati is a private food technology company that offers plant-based products to the North American market. The company’s product portfolio includes Nabati Cheeze Shreds and dairy-free cheesecakes, which debuted in the United States this fall.
“My wife and I started the company two years after we moved to Alberta, after deciding that we were simply not satisfied with the variety of plant-based foods available in store — especially desserts,” Mr. Yehya said. “We then began developing our own recipes at home and sharing them with friends and family, and eventually we took them to the farmer's market, where the products were very well received. We started this business with $33,000 and now we have our products in stores across North America.”
Sales of Nabati products grew organically by more than 33% in Canada in the past year, according to the company, and Nabati plans to expand its production facility and introduce plant-based cheese slices in 2021. Additionally, the company expects to expand distribution across the United States and throughout Asia and Europe in 2022.
“The company has grown up to this point almost completely organically by word of mouth,” said Patrick Morris, CEO of Eat Beyond Global Holdings. “We are thrilled to partner with Nabati to further drive this growth, expand the company's market share and grow its product lines to serve this rapidly expanding market not just in North America, but also across the globe. Nabati plans to diversify its revenue sources through new products and distribution and quickly reach its (conservative) revenue target of $7 million by 2023.”