TRALEE, IRELAND — Kerry published a whitepaper examining the growing protein snack bar market. The paper reviews consumer trends in the area of ingredients and bar tastes and regional regulations in formulations.

Titled “Choosing the Right Protein for Your Snack Bar,” the whitepaper also addresses challenges for snack bar developers, including alternative plant proteins, hybrid products that incorporate both plant- and animal-derived protein, and the need for simpler ingredients and more transparent on-pack information.

“There are many emerging ingredients and flavors to apply in protein snack bars, ranging from coffee cold brew to mango to tomato and basil, with the latter being a savory alternative to sweet cereal bars,” said Mindy Leveille, strategic marketing manager of proteins at Kerry. “Our whitepaper presents a number of protein bar concepts to provide inspiration to bar developers for their next new product development.”