SISTERS, ORE. — Laird Superfood is expanding its coffee line with the launch of Boost Coffee.
The new blend features Laird Superfood's medium roast coffee beans, functional extracts from red reishi and maitake mushrooms, vitamin D from agaricus mushrooms and olive leaf powder. Each 12-oz serving contains 15% of the daily recommended vitamin D intake when prepared using a wired filter.
“It has been a longtime goal to bring the first functional coffee blend to the superfood industry,” said Laird Hamilton, co-founder of Laird Superfood. “We believe that this new blend will radically change how we consume coffee. Once our customers experience the lasting benefits of the Boost Blend, they won't want to return to a normal cup of coffee again.”
The company also is launching three additional products in December: Activate Prebiotic Daily Greens, a supplement containing superfood fruits and vegetables to promote digestive health; Harvest Dates, a plant-powered snack that may be added into smoothies and used for baking; and Wonderful Winter Blend, a limited-edition holiday coffee.
“This month we have launched four products that are meant to fuel every aspect of your day,” said Gabby Reece, chief brand ambassador for Laird Superfood. “Whether looking to amplify your coffee, find a nourishing snack, or find balance internally, we want each item to be equally functional and easy to incorporate into a daily routine.”
Boost Coffee and Wonderful Winter Blend are available for a suggested retail price of $17.95 and $19.95, respectively, per 12-oz bag. Harvest Dates are available for $19.95 per 16-oz bag and Activate Prebiotic Daily Greens are available for $19.95 per 4.2-oz bag.