CHICAGO — Bel Brands USA Inc. is bringing its Babybel brand into the functional foods segment with a new range of functional dairy snacks: Babybel Plus+ Probiotic and Babybel Plus+ Vitamins.
The snacks are made with pasteurized part-skim milk and microfiltered skim milk and contain 50 calories and 5 grams of protein per piece.
Babybel Plus+ Probiotic contains billions of live and active cultures of the LGG probiotics strain, which offers immune health benefits, according to the company.
Babybel Plus+ Vitamins contains vitamins A and B12, which support eyes health and metabolism, respectively, Bel Brands said.
“We’re excited to plus up the goodness of Babybel with an extension that offers families an easy way to get the added nutrients they are looking for in the same playful format they love,” said Melanie Nemoy, brand director for Babybel USA, a subsidiary of Bel Group. “Both variants also provide a good source of calcium and protein, contributing further to the small ways consumers can support their overall wellness this year.”
Babybel Plus+ Probiotic and Babybel Plus+ Vitamins will be available in six-count packages at retailers nationwide in February for a suggested retail price of $4.49.