BURLINGTON, VT. — Unilever PLC is bringing Ben & Jerry’s to an audience previously untapped by the brand: dogs.
The ice cream company is launching two frozen dessert flavors designed and formulated exclusively for canines. Featuring a sunflower butter base, the treats are made with ingredients found in Ben & Jerry’s ice cream recipes, including pea protein, coconut oil and wheat flour. Both varieties are Non-GMO Project verified and fair trade certified.
Pontch’s Mix features peanut butter and pretzel swirls and is named after a French bulldog from Ben & Jerry’s headquarters.
Rosie’s Batch features pumpkin and mini cookies and is named for a rescue mutt from the Ben & Jerry’s office.
A dog-friendly workplace, the Ben & Jerry's headquarters in Vermont often has up to 40 dogs curled up under desks, the company said.
“We know our fans love their dogs and treat them like family,” said Lindsay Bumps, a Ben & Jerry's global marketing specialist. “We created this product line so pups can enjoy something even better than belly rubs. Doggie Desserts are the sweetest treat they'll ever put their paws on.”
Ben & Jerry’s Doggie Desserts are sold individually in 4-oz mini cups for $2.99 or in four-count multipacks for $4.99. The treats are available in supermarkets and select pet stores nationwide.