NEW YORK — The Pioneer Woman brand, created by Ree Drummond, has partnered with Zavida Coffee Roasters to launch a premium coffee line.
The Pioneer Woman coffee lineup includes ground coffee beans and single-serve cups, featuring three non-flavored blends: Up & At ‘Em breakfast roast, Saddle Up medium roast, and Giddy Up dark roast. The coffee also comes in a range of flavored blends, including hazelnut vanilla, cinnamon rolls, toffee crème brulee, caramel fudge brownie, pecan pie, French vanilla and pumpkin spice. A Spicy Cowgirl flavor, which is coming soon, features notes of chocolate, cinnamon, chile and cayenne.
“At Zavida, we're all about great tasting coffee — and we're excited to bring our passion for combining the world's best coffees with unique flavors to the Pioneer Woman brand,” said Charles Litterst, chairman at Zavida Coffee Roasters. “Our team crafted these blends to be enjoyed both hot and cold-brewed, so Ree's fans can indulge in her favorite treats one steamy (or iced) cup at a time.”
The Pioneer Woman single-serve coffee cups are available online from Walmart, Amazon and Zavida, and ground beans will be available for purchase in late Spring 2021. The coffee line will roll out to retailers nationwide later this year.
The Pioneer Woman previously partnered with Kraft Heinz Co. to launch a line of ranch dressings and dips, barbecue sauces and pasta sauces in April 2019 and again in October 2019 to add new frozen breakfasts, sides and appetizers.