CHICAGO — Bel Group’s The Laughing Cow brand has paired plant-based ingredients with cheese in its new line of cheese spreads.
The Laughing Cow Blends combine spreadable cheese with beans, chickpeas or lentils. Packaged in pre-portioned wedges, the spreads contain 2 grams of protein per serving and are available in three flavors: chickpea and cheese with herb, lentil and cheese with curry, and red bean and cheese with paprika.
Additionally, the brand is introducing The Laughing Cow & Go portable snack cups. Containing 140 calories and 5 grams of protein per cup, the offerings come in three varieties: creamy original cheese paired with whole wheat breadsticks, creamy white cheddar paired with pretzel breadsticks, and creamy herbs paired with multigrain breadsticks.
“We’re thrilled to kick-off the new year with new and exciting innovations,” said Zach Fatla, brand director for The Laughing Cow USA. “The launch of these products shows the evolution and adaptability of The Laughing Cow to consumer snacking trends — we’re bringing big flavor, real ingredients and portability forward as part of a strong line-up of products, including our current variety of original wedges.”
The Laughing Cow Blends cheese spreads will be available in eight-wedge rounds for a suggested retail price of $3.29. The Laughing Cow & Go cups come in a two-pack for $2.49.