CHICAGO — Greenleaf Foods, SPC is giving an American mainstay a plant-based makeover with the debut of the Field Roast Signature Stadium Dog.
Made from pea protein, brown rice and fava bean and seasoned with garlic and pepper, the new premium plant-based hot dogs are double smoked using maple hardwood wood chips and a combination of steam and dry heat. The offering delivers the same amount of protein per serving as most traditional hot dogs and contains less sodium, Greenleaf said. Additionally, the plant-based products are skinless, vegan certified and Non-GMO Project verified.
“This isn’t just another hot dog — a lot went into creating a truly unique product,” said Dan Curtin, president of Greenleaf Foods, a subsidiary of Maple Leaf Foods Inc. “The new Field Roast Signature Stadium Dog was inspired by the flavors of premium, kosher-style beef hot dogs, and unlike other products that use liquid smoke for flavor, our dogs are smoked in a real smokehouse.”
The Field Roast Signature Stadium Dog will roll out to retail stores in April and will be the first plant-based hot dog to be sold alongside traditional beef dogs, according to the company.
Beginning this month, the Field Roast Signature Stadium Dog is debuting at select Wienerschnitzel restaurants in test markets across California, Texas and New Mexico. The product will appear on menus as the Backyard Veggie Dog, Barbeque Veggie Dog and Chicago Veggie Dog.
“Wienerschnitzel is the perfect partner to debut our plant-based dog because, simply put, they know hot dogs,” Mr. Curtin said.
The Backyard Veggie Dog features American cheese, tomato, ketchup, mustard and a pickle spear.
The Barbeque Veggie Dog is topped with barbecue sauce, onions and a pickle spear.
The Chicago Veggie Dog includes tomato, sport peppers, onions, relish, mustard, celery salt and a pickle spear.
“We are excited about the quality of this plant-based hot dog,” said Doug Koegeboehn, chief marketing officer of Wienerschnitzel. “If these plant-based offerings perform well in our test markets, it’s something that we would be excited to offer to our customers chain-wide later this year.”