NEW YORK — The Pioneer Woman brand, created by Ree Drummond and represented by Earthbound Brands, has partnered with Old World Spices & Seasonings Inc. to develop a new line of seasonings inspired by Ms. Drummond’s most popular recipes.
“I couldn't be more excited to offer home cooks and chefs alike my favorite seasoning blends, which make it easier than ever to create super flavorful recipes,” Ms. Drummond said. “Inspired by the dishes I've made for my family through the years, my line of pre-mixed spices makes it a cinch to season and add excitement to your busy weeknight dinners. I use them daily in my own kitchen, and I know you'll love them, too.”
The Pioneer Woman seasonings lineup includes six blends.
Tex Mex Cowgirl Seasoning is a southwest-inspired blend with Hatch green chiles, cumin, Mexican oregano, cilantro and lime.
Drummond Ranch Grill Seasoning, features coarse salt, Himalayan pink salt, minced garlic, cracked peppercorn and coriander.
Anything Goes Everyday Seasoning is an all-purpose blend of coarse sea salt, celery, black pepper, onion, garlic and lemon zest.
Cowboy Lemon Pepper Seasoning combines lemon, peppercorn and garlic.
Frontier Chipotle Ranch Seasoning is a twist on Buffalo seasoning that marries chipotle and Marash chili peppers with sour cream, cheddar cheese and tomato.
Prairie Pot Roast Savory Beef Seasoning mixes coarse salt, garlic, onions, rosemary and thyme.
“As The Pioneer Woman brand continues to expand into many areas of our consumers' homes, we're thrilled to bring them the most popular seasoning blends directly from Ree,” said Jeff Cohen, chief executive officer and co-founder at Earthbound. “With this new launch, fans can now add Ree's signature flavors to their recipes at home.”
The new seasonings portfolio is the latest expansion of The Pioneer Woman brand in the grocery segment. In January, the brand partnered with Zavida Coffee Roasters to launch a premium coffee line. The Pioneer Woman previously partnered with Kraft Heinz Co. to launch a line of ranch dressings and dips, barbecue sauces and pasta sauces in April 2019 and again in October 2019 to add new frozen breakfasts, sides and appetizers.