HERSHEY, PA. — The Hershey Co. is taking its Reese’s brand into the organic market with the release of Organic Reese’s Peanut Butter Cups.
Available in dark and milk chocolate varieties, the organic peanut butter cups are certified USDA organic, Non-GMO Project verified and Rainforest Alliance certified. Both options contain 230 calories per two-cup serving.
The new organic offering is the latest in a long line of recent launches from the Reese’s brand, including Big Cups with Pretzels, THiNS, Zero Sugar, Reese's Crunchers, Dark, Mini Cups, Dark PB Cups, Mini Cups, Crispy Crunchy Bar, Nutrageous Bar and Outrageous Bar.
“We’re continuing to expand our product line so there is a Reese's cup for nearly everyone,” said Eric Newton, brand manager at Hershey. “When consumers go down the candy aisle or shop online, we want everyone to have an option to choose from, and we aren’t settling until everyone can enjoy a Reese's product.”
Organic Reese’s Peanut Butter Cups are available nationwide in a 1.4-oz pack for $1.99.