NEW YORK — Amid the COVID-19 pandemic, cocktail culture is taking hold at home, according to PepsiCo, Inc. That’s why the beverage giant is entering the cocktail mixer category with the launch of Neon Zebra, a new line of non-alcoholic cocktail mixers.
Made with juice and no artificial sweeteners, Neon Zebra mixers are packaged in 7.5-oz mini cans that, when mixed with 3 oz of the spirit of choice, make two cocktails. The mixers are available in four flavors: Margarita Mix, Strawberry Daiquiri Mix, Mojito Mix and Whiskey Sour Mix.
“With at-home cocktail consumption on the rise, we saw an opportunity to build and disrupt this fast-growing category with a product that meets consumers' needs for convenience — to cut out time and mess without compromising on quality and taste,” said Emily Silver, vice president of innovation and capabilities for PepsiCo Beverages North America. “Neon Zebra adds a new level of personality in the cocktail mixer category with its bold flavors and colors and easy-to-use, recyclable mini-can format. We're thrilled with this new venture and all of the opportunities to come in the mixology category.”
Neon Zebra is rolling out nationwide this month for a suggested retail price of $6.99 to $7.99 per six-pack.