BETHESDA, MD. — Eat the Change, a new plant-based snacks company, is launching its first retail packaged product: mushroom jerky.
The USDA certified organic jerky is made with portobello and crimini mushrooms sourced from a family farm in Kennett Square, Pa., including mushrooms that would not typically make it to retail because of their size or bruising. Eat the Change upcycles these mushrooms, marinating them in a savory splice blend and smoking them using hickory wood. The result is a plant-based jerky that evokes the flavors of traditional meat jerky and offers a 12-month shelf life.
“Our goal is to change the food system by giving people daily, actionable choices that make a difference,” said Seth Goldman, co-founder of Eat the Change, founder of Honest Tea and chair of the board at Beyond Meat, Inc. “With Eat the Change Organic Mushroom Jerky, we hope our customers will start to rethink the climate impact of their diets.”
Eat the Change Organic Mushroom Jerky is available in five varieties: Sea Salt + Cracked Pepper, Hickory Smokehouse, Maple Mustard, Habanero BBQ and Teriyaki Ginger.
“In addition to being one of the most sustainable crops, mushrooms are a great canvas to showcase the incredible variety of flavors and ingredients our planet has to offer,” said Spike Mendelsohn, celebrity chef and co-founder of Eat the Change. “We wanted to launch a product that was not only good for you, but also truly delicious.”
The jerky comes in 2-oz bags for a suggested retail price of $5.99 and will be available across 37 states in more than 300 stores, including Whole Foods Market, Erewhon, Stop & Shop, Giant, PCC, MOMS Organic Market and Fresh Market.