CONCORD, MASS. — Wayne D. Lutomski has joined Welch’s as vice-president of international. He succeeds Bill Hewins, who is retiring after 30 years with Welch’s.

Mr. Lutomski most recently was vice-president of international development of Just Born, Inc. Prior to working at Just Born, Mr. Lutomski spent eight years with Pepsi, launching SoBe in 35 countries. He also built international markets for Gatorade, driving Korea to become the largest non-U.S. market. In addition, he introduced the Snapple brand in Japan, Korea, Taiwan, Hong Kong, and the Philippines. He began his career with E. & J. Gallo, the world’s largest winery.

“We are enjoying positive trends in many global markets, despite challenging economic factors, and we’re thrilled to have Wayne on board to take us even further,” said Brad Irwin, president and chief executive officer. “We’re excited by the broad scope of his global experience.”

Mr. Lutomski received a bachelor’s degree in political science and international relations from Auburn University.