CHICAGO — The Kraft Heinz Co. has joined forces with the Hershey Co. to transform Hershey’s candy brands into refrigerated desserts.
New Colliders desserts are available in 12 varieties across three formats.
Colliders Twisted is a creamy vanilla dessert topped with pieces of candy, including Reese’s, Kit Kat, Hershey’s Cookies n’ Crème and Heath.
Colliders Chopped transforms Reese’s, Hershey’s chocolate, Hershey’s S’mores or Hershey’s mint into a creamy dessert topped with chopped pieces of chocolate.
Colliders Layered features Reese’s, York, Mounds or Rolo turned into a creamy dessert and topped with a layer of chocolate topping.
“Dessert lovers are looking for unique textures and interesting flavors when it comes to indulgent treats, and Colliders desserts will bring this type of exciting variety to the refrigerated aisle,” said Nicole Kulwicki, general manager for desserts at Kraft Heinz. “Now dessert lovers nationwide can enjoy their favorite candies such as Reese’s and Kit Kat in a completely new way.”
Colliders desserts are available at retailers nationwide near the refrigerated pudding section.