PURCHASE, NY. — Brisk is bringing a new product to market for the first time in more than five years: Brisk Zero Sugar Lemon Iced Tea.
The beverage boasts the same flavor of Brisk’s original lemon-flavored iced tea but with zero grams of sugar, according to the company. Each 1-liter bottle contains 10 calories and 30 mg of caffeine. The original variety contains 190 calories, 23 mg of caffeine and 49 grams of sugar per 1-liter bottle.
Brisk is a tea and juice brand managed by the Pepsi Lipton Partnership, which PepsiCo, Inc. and Unilever PLC started in 1991.
To support the launch, Brisk worked with sneaker artist Dan Gamache to create custom, hand-painted sneakers inspired by the new beverage. The brand also released video content spotlighting Mr. Gamache and four up-and-coming artists: multimedia artist duo Riiisa Boogie and Rezones, photographer Mark Elzey, and graffiti artist Epic Uno.
“At Brisk, we celebrate creative individuality and work to amplify voices of emerging talent, whether through our bottle labels – each one created by a different artist – or inventive campaigns aimed at supporting up-and-coming creators,” said Katrina McDonald, senior marketing director of the Pepsi Lipton Partnership. “Our new Brisk Zero Sugar Lemon Iced Tea product and programming shows that greatness can always be achieved, even when starting from zero. We hope it inspires artists to embrace the possibilities that come with starting fresh and seeing where their creativity takes them.”
Brisk Zero Sugar Lemon Iced Tea is available nationwide in 1-liter bottles and in 12-packs of 12-oz cans in select markets.