ERLANGER, KY. – Perfetti Van Melle North America is introducing Fruit-tella, a line of better-for-you soft gummies made with fruit puree, according to the company. The new products are available in two flavor combinations — strawberry and raspberry and peach and mango.
The company is positioning the line as clean label, noting that the products are not formulated with high-fructose corn syrup or gelatin. Pectin is used in the formulation.
Fruit-tella is available in two pack sizes — 3.2 oz and 5 oz — and has a suggested retail price of $1.79 and $2.49, respectively.