RICHMOND, VA. — Duke’s Mayonnaise, a wholly owned subsidiary of Sauer Brands, Inc., is expanding its lineup of Southern-inspired condiments, sauces and dressings. Among the new products are flavored mayonnaise in four varieties, including habanero garlic, fire-roasted red pepper, cucumber dill and bacon and tomato.
New dressings include creamy potato salad dressing, Southern-style coleslaw dressing and spicy coleslaw dressing. The brand also is launching Duke’s Hint of Lime Mayonnaise. The eight new offerings are available at select retailers and online at dukesmayo.com.
“We know our consumers love to experiment in the kitchen,” said Joe Tuza, president of Condiments, Sauces and Dressings at Sauer Brands. “We expect these new products will inspire recipes and meals of our loyal fans by exciting their taste buds with that special, palate-pleasing twang Duke's is known for."
The Duke’s brand dates back more than a century, inspired by the recipes of entrepreneur Eugenia Duke. The brand began a transformation last year that has included the launch of Duke’s Southern Sauces, which are regionally-inspired barbecue sauces, as well as a new marketing campaign and sponsorship of the first Duke’s Mayo Bowl with the Charlotte Sports Foundation at Bank of America Stadium in North Carolina.
Additional businesses owned by Sauer Brands include Kernel Season's, The Spice Hunter, Sauer's, Bama, Gold Medal, Veggie Seasons and Tasty Shakes. The company operates facilities in Virginia, South Carolina, Kansas, California and Illinois. Sauer Brands also produces private label products for retail and foodservice channels.