KANSAS CITY — A summer beverage staple is finding its way into new formats as the season approaches. Lemonade flavors are featured in new snack cakes, drinks and candies.
Hostess Brands, Inc. is adding new Lemonade Stand Twinkies to its lineup of limited-edition treats. The seasonal snack cakes feature golden sponge cake with a pink, lemon-flavored crème filling.
Harvest Hill Beverage Co. is launching new limited-edition SunnyD Raspberry Lemonade drink, containing 100% vitamin C and 60 calories per 8-oz serving.
New from Morinaga America, Inc. is HI-CHEW Fruit Combos Stand-Up Pouch, featuring individually wrapped strawberry lemonade flavored chewlets.
HARIBO is releasing Funtastic Mix, a new gummy candy treat that includes 8 flavors and more than 15 shapes, including lemon flavored gummies shaped like bottles of lemonade.
The Promotion in Motion Companies, Inc. is expanding its Sour Jacks Sour Wedge Candies lineup with a new Original variety, featuring a five-flavor mix that includes lemonade chewy candies.
New from SmartSweets are Gummy Worms that contain 4 grams of sugar per bag and come in a pink lemonade + peach flavor.
Lemonade flavors are trending in the foodservice segment, too. In March, Taco Bell began serving a new Wild Strawberry Lemonade Freeze, Shake Shack added a trio of new lemonade-based beverages to its menu, Pinkberry debuted Strawberry Lemonade Frozen Yogurt, and Jamba introduced the Electric Berry Lemonade Smoothie.