ATLANTA — The Coca-Cola Co. is expanding its Honest Tea portfolio with the launch of Honest Yerba Mate.
Yerba mate is a traditional caffeinated South America drink, brewed from leaves and stems of the yerba mate plant. Featuring 12 grams of sugar and 60 calories per 16-oz can, Honest Yerba Mate is available in three flavor varieties, including strawberry pomegranate matcha, peach mango green tea and lemon ginger black tea. The beverage is USA certified organic and features fair trade certified ingredients sourced from Brazil.
“Here at Honest, we’re constantly striving to grow our business in ways that support communities on their path to better — whether it’s through health and wellness, economic opportunity, sustainability or democratizing organics,” said Alexis Green, senior brand manager of Honest Tea. “So, adding Yerba Mate to our Honest roster felt like a natural fit, and we’re thrilled to introduce this new beverage to our lineup. With its unique flavor pairings, Honest Yerba Mate meets our consumer at the intersection of coffee and tea, while providing about the same amount of caffeine as an 8-oz cup of coffee.”