BOSTON – Brave Good Kind (BGK), a snack brand launched by K2 Ventures, is launching a poultry-based protein bar. The new Tender Chicken Bars join the brand's flagship product, Tender Chicken Bites, which debuted in March.
Made with antibiotic-free chicken and spices, the gluten-free bars come in three varieties: original, teriyaki and hot honey. The original is seasoned with black pepper and rosemary; the teriyaki is seasoned with soy sauce, ginger and pineapple; and the hot honey is seasoned with honey, paprikla and habanero chili powder. Each 0.8-oz bar contains 60 to 70 calories, 8 grams of protein, 4 to 5 grams of carbs and fewer than 6 grams of sugar.
“Since the launch of BGK Tender Chicken Bites, we have received tremendous excitement from consumers who loved our delicious bites for their everyday snacking needs,” said Prabal Chaudhri, president and founder of K2 Ventures. “Consumers also asked us for a more convenient product that they can consume for their active adventures such as hiking, running and road-trips as a meal replacement or sustenance snack that gives them portion control. That’s why we decided to expand our portfolio and launch chicken snacks in a new format.”
BGK Tender Chicken Bars are available in a 9-count caddy for $25.99. Both the bars and Tender Chicken Bites are available on Amazon and on the Brave Good Kind website, with additional retailers to follow.