MELVILLE, NY. — Comax Flavors offers caffeine maskers and bitter blockers to offset the negative taste found in functional products.

Available in natural dry and liquid forms, the company’s library of caffeine maskers and bitter blockers may be used across a range of applications, including non-alcoholic and alcoholic beverages, nutrition and performance bars as well as confections.

With nootropics for cognitive function valued at $2.2 billion in 2019 and expected to reach $6 billion by 2027, the company cited an increase in caffeine appearing in functional products. The popular nootropic has been found to stimulate brain activity and promote focus but may impart a negative taste depending on its use level and final application, said Catherine Armstrong, vice president of corporate communications at Comax Flavors.

“The pandemic has accelerated consumers’ interest in functional food and beverages, and we have seen a significant number of new products formulated with caffeine to promote cognitive functions,” she said. “Comax is committed to delivering customized flavors and customized solutions that meet consumers’ growing demand for caffeinated food and beverages.”