BENTONVILLE, ARK. – In 2019, Walmart Inc. announced the company had invested in its own supply chain for Angus beef. Now two years later, the new McClaren Farms brand is the product of that investment.
McClaren Farms beef is Walmart's first launch from its end-to-end Angus beef supply chain program, which the retailer established to meet consumer demand for traceable beef products bearing clean labels from a transparent supply chain. McClaren Farms beef will be available in nearly 500 stores across five southeastern states, including Alabama, Florida, Georgia, Mississippi and South Carolina.
“The grocery business is always changing, and customers’ expectations are higher than ever,” said David Baskin, vice president of meat at Walmart. “Our end-to-end Angus beef supply chain is an industry-leading innovation that allows us to deliver high-quality Angus beef, like McClaren Farms, to our customers.”
All McClaren Farms beef products are sourced from cattle raised by US ranchers with no hormones added, according to Walmart. Consumers will find a selection of cuts on offer, including specialty items like USDA Choice Angus filet mignon, T-bone, Porterhouse, ribeye, short ribs and chuck roast. To develop the products, Walmart collaborated with fourth-generation rancher Bob McClaren of Prime Pursuits.
“No bigger paradigm change has taken place in the beef industry than what is happening with Walmart bringing truly high-quality, all-natural, no-hormones-added Black Angus beef to its customers,” Mr. McClaren said. “This bold vision gives Walmart a special place at the table by contributing to the most enjoyable and memorable moments in the lives of its customers.”
Additional partners in the company’s supply chain endeavor include Creekstone Farms and Mc6 Cattle Feeders. Mr. McClaren will help Walmart source cattle, and Mc6 Cattle Feeders will feed the cattle, Walmart said.