SAN FRANCISCO — Aura Bora, a maker of craft sparkling water featuring herbs, fruits and flowers, raised $2 million in a seed round.
Consumer product accelerator SKU and venture capital fund Balanced Breakfast participated in the round, along with Leon Chen of Tiff’s Treats, actor Scott Eastwood and musician Marley D. Williams. Aura Bora will use the funds to expand its team, support expansion and double down on its direct-to-consumer channel.
The $2 million fundraise comes as the brand continues to expand distribution at retailers in the convenience and natural grocery spaces, including 7-Eleven, Sprouts Farmers Market, Whole Foods and Fresh Thyme. It also recently launched a new subscription service on its website along with a limited-edition Ginger Meyer Lemon flavor.
Aura Bora earlier this year appeared on Shark Tank, where co-founders Paul and Madeleine Voge secured a deal with Robert Herjavec for $200,000 and 15% equity in the company.
“We are excited to see our brand continue to grow at such a rapid pace after our appearance on Shark Tank,” Mr. Voge said. “With the support, guidance and insights from our accomplished team of investors, we look forward to evolving Aura Bora and the sparkling water category as a whole. We’ll continue to reject conventional flavors and artificial ingredients, and instead create wild, plant-based combinations made with real ingredients for our consumers.”
Aura Bora’s craft sparkling waters come in Cactus Rose, Lavendar Cucumber, Peppermint Watermelon, Basil Berry and Lemongrass Coconut varieties. The beverages are sugar-free, calorie-free, Whole30 approved and non-GMO verified.