OSLO, NORWAY — Elopak, a supplier of carton packaging and filling equipment, launched Pure-TwistFlip, a tethered cap solution for its Pure-Pak cartons.
The sustainability-focused innovation features a closure that remains attached to the carton throughout its entire life cycle, which helps to reduce the problem of marine littering by ensuring the cap is disposed of properly, according to the company. It also is Elopak’s lightest screw cap to date. The new Pure-TwistFlip cap may be combined with any existing Pure-Pak carton.
“We have invested heavily in developing more environmentally friendly packaging solutions that meet the same high standards our customers are used to, and at the same time offer them a way to package their products in a manner that fits with a low carbon circular economy,” said Patrick Verhelst, chief marketing officer at Elopak. “By combining Elopak’s Pure-Pak carton with the Pure-TwistFlip cap, brands can now choose a package that both helps prevent marine littering and reduces the use of plastics.”