WHITE PLAINS, NY. — Danone SA is debuting a new yogurt so thick and filled with fruit that consumers can eat it with a fork, according to the company.
New Oikos Blended Greek Nonfat Yogurt is filled with 50% more fruit than its predecessors and comes in six varieties: strawberry, blueberry, peach, cherry, vanilla bean and Anything But Plain. Each 5.3-oz serving contains 90 to 100 calories, 12 to 16 grams of protein, 6 to 10 grams of sugar and no fat.
Additionally, Oikos Blended is Non-GMO Project verified and blended with milk sourced from family-owned farms that prioritize sustainable farming practices and animal welfare, Danone said.
“Oikos has been delivering nutritious and delicious taste across our portfolio with disruptive high-protein innovations from Oikos Pro and Triple Zero,” said Surbhi Martin, vice president of Greek yogurt and functional nutrition at Danone North America. “With Oikos Blended, we will continue to challenge Greek category conventions with a new innovation loaded with more fruit, supported by an omni-channel 'Forkable' marketing campaign that is designed to let Greek yogurt fans to know it is okay to toss aside convention – and the spoon – when it comes to healthy snacking.”
Oikos Blended Greek Nonfat Yogurt is available in the dairy aisle at retailers nationwide for $1.29 per 5.3-oz cup, $3.99 for a pack of four and $5.99 for 32-oz tubs.