KANSAS CITY — In May, General Mills, Inc. unveiled plans to restructure its organization to better align with new growth objectives. The changes are part of the company’s Accelerate strategy, which it launched internally more than a year ago. Early efforts have translated into year-to-date market share gains in the company’s five global platforms of cereal, pet food, ice cream, snack bars and Mexican Food, Jeffrey L. Harmening, chairman and chief executive officer, said during a May 20 virtual presentation at the BMO Capital Markets Farm to Market Conference.
“Accelerate is really all about the choices we’re making to drive profitable growth and top-tier shareholder returns,” Mr. Harmening said. “As a part of this strategy, we’ve aligned on initiatives to create competitive advantages and to win. These include boldly building our brands, relentlessly innovating, unleashing our scale and being a force for good.”
General Mills has delivered on its innovation promises, launching nearly 30 new products since the start of the year, including 16 just in the past two months. Highlights include a new snack brand aimed at blood sugar-conscious consumers, Old El Paso Burrito Bowl Kits, Nature Valley Soft-Baked Muffin Bars, Big G Instant Oatmeals and Pillsbury Mini Sweet Biscuits.