San Diego — Private equity firm Paine Schwartz Partners has acquired cold-pressured, organic beverages manufacturer Suja Life from Goldman Sachs Asset Management and co-investors. Financial terms of the transaction were not disclosed.
Founded in May 2012, Suja attracted attention among consumers and investors, gaining a following for its plant-based offerings. Each of Suja’s product lines are certified organic, Non-GMO Project verified and cold pressured using high pressure processing to kill any harmful bacteria and preserve nutrition and taste, according to the company.
“I’m excited to see Suja achieve so much success after the almost 10-year journey of this amazing brand and I could not be more excited for the next chapter,” said James Brennan, co-founder of Suja. “Suja has experienced two phases of rapid growth, the initial years after the brand was founded and then again since 2018. The Suja team has delivered fantastic results in recent years. Outside of our internal team, I would also like to thank Nicole Agnew of Goldman Sachs for having the vision to lead a recapitalization of the company last year.”
Suja said it has experienced strong growth since Bob DeBorde joined the company as chief executive officer in 2019.
Kevin Schwartz, CEO of Paine Schwartz Partners, said the private equity firm is “incredibly excited to partner with the Suja team at this inflection point in the company’s growth trajectory.”
“Suja sits at the center of our company's investment ethos — products that deliver great-tasting, functional ingredients that are as healthy for you as they are delicious,” Mr. Schwartz said. “Personally, I am also a longtime, loyal consumer of Suja’s innovative product line. We look forward to supporting the company in this next phase of growth, investing behind new products and expanding distribution to bring Suja to even more consumers everywhere.”