EMERYVILLE, CALIF. — Innovation is on the rise at Clif Bar & Co. as the company is launching five new product lines and six product line extensions.

Branching beyond bars, Clif Bar is introducing Clif Cereal, Clif Pop’n Crunch snack clusters and Luna Keto Brownie Bites. But the company isn’t forsaking its bar roots, either — new bar lines include Clif Duos Bars and Clif Bar Thins.

Product line extensions include a new Clif Nut Butter Bar flavor, two new Clif Kid ZBar varieties and smaller versions of two Clif Builders bars and one Luna bar flavor.

View slideshow of new products from Clif Bar.