MOUNT PROSPECT, ILL. — Mizkan America, Inc., a subsidiary of the Mizkan Group, has acquired barbecue and broth brand Born Simple. Terms of the transaction were not disclosed.
Launched in 2019, Born Simple was created to deliver products that are “simpler to use” and avoid “unnecessary extras,” said Rob Johnson, founder and chief executive officer of the Boise, Idaho-based brand. It offers a range of barbecue sauces and broth concentrates featuring short ingredient lists and organic, non-GMO labels.
Available in brown sugar ginger, tamari chipotle, sweet hickory and lemongrass mustard varieties, the barbecue sauces are made with organic apple cider vinegar, brown sugar and other natural ingredients. The broth concentrates come in chicken and beef varieties as well as vegan chicken-style and vegan beef-style varieties.
“Born Simple is an exciting addition to the Mizkan family of brands,” said Diego Palmieri, president and chief operating officer of Mizkan America. “As a leader in the US pasta sauce and vinegar categories, this acquisition takes us into adjacent categories. We also believe that Born Simple has great potential for expansion and future growth.”
Born Simple will help Mizkan America tap into consumer demand for healthier ingredients and cleaner labels, Mr. Palmieri said. With its authentic positioning and relatable story, the brand also will expand the company’s reach into the millennial and Gen Z markets, he added.
The barbecue and broth brand joins Mizkan America’s growing lineup of vinegars, Italian and Asian sauces, cooking wines, wine reductions, sushi seasoning and salad dressings sold under the RAGÚ, Bertolli, Holland House, Nakano, Four Monks, Barengo, Nature's Intent, World Harbors and Mizkan brands.
“We are excited to partner with Mizkan because its mission to combine delicious taste with healthy choices represents a set of values closely aligned to our own,” Mr. Johnson said. “We are curating a brand of USDA-organic products that will give consumers simple, delicious and healthy options across the grocery store. Our partnership with Mizkan will allow us to scale our impact in an incredibly profound way.”