REDWOOD CITY, CALIF. — Impossible Foods is pumping up its plant-based protein portfolio with new Impossible Sausage.
Designed to look, cook and taste like pork sausage, Impossible Foods’ new ground sausage alternative contains 30% fewer calories, 47% less total fat and 43% less saturated fat when cooked compared to traditional pork ground sausage, the company said. In a home use test of 136 consumers, 66% said Impossible Sausage tasted as good as or better than ground pork sausage, according to the company.
Available in savory and spicy flavor profiles, the certified gluten-free ground sausage alternative is made with a blend of soy protein, sunflower oil and coconut oil seasoned with onion, garlic, spices and natural flavors. The spicy variety adds cayenne and chili flakes. Each 2-oz serving contains 130 calories, 9 grams of fat, 4 grams of saturated fat and 7 grams of protein.
“At Impossible Foods, we’re intent upon delivering on what consumers demand from meat, but without the compromise inherent in the use of animals for food production,” said Dennis Woodside, president of Impossible Foods. “With out latest Impossible Sausage product for retail, we’re doubling down in our efforts to reach every home cook looking to satiate their cravings for sausage. We’re excited to see what consumers cook up.”
Impossible Sausage will be available nationwide in 14-oz rolls at retailers, including Kroger, Safeway, Stop & Shop and Sprouts Farmers Market.
Impossible Foods first debuted Impossible Sausage in January 2020 as patties for foodservice. The product appeared on a range of restaurant menus, including Burger King and Jamba, and rolled out at coffee shop locations in Hong Kong in September 2020.