SACRAMENTO, CALIF. — Food delivery service Trifecta raised $20 million in a Series B funding round led by Spring Lake Equity Partners, with participation from Data Point Capital, Raptor Group and Hall Group.
Launched in 2015 by founder and chief executive officer Greg Connolly, Trifecta’s meals are made with organic and gluten-free ingredients that are never frozen and are sustainably caught or grass-fed. With a delivery footprint spanning all 50 states, the company offers a range of meal plans that cater to dietary preferences in six categories, including keto, paleo, vegan, vegetarian, clean eating and classic meals.
To position itself as a leading organic meal delivery service, Trifecta has partnered with premier sports leagues and brands such as F45 Training, UFC, PGA Tour, Team USA Weightlifting, Mr. Olympia and The CrossFit Games. Its partners include UFC Hall of Fame fighter Urijah Faber and four-time Mr. Olympia Jay Cutler, among others.
The company last year teamed up with health technology platforms Onegevity Health and Thorne to deliver end-to-end personalized nutrition for consumers seeking better health outcomes. The partnership gave its customers access to Onegevity’s biological testing kits, which deliver personalized dietary recommendations based on data from blood labs, saliva and other metrics. The recommendations are paired with Trifecta’s food offerings and Thorne’s nutrition solutions.
Trifecta will use the funds from the Series B round to further expand its core fully prepared meal delivery services and expand its immersive digital offerings with the vision of becoming the “Peloton of Nutrition,” Mr. Connolly said. The goal is to combine convenient meals with access to insightful digital content and performance tracking capabilities.
“The Trifecta team is thrilled to partner with such a strong, experienced group of investors as we continue our expansion into the quantified human and nutrition tracking world, improving our food supply chain and expanding our already dynamic menu,” Mr. Connolly said. “We’ve now worked with hundreds of thousands of Americans, and know they want to see one-on-one personalization and guidance, motivation and analytics and a constant variety in food and exercises. This capital will allow us to provide a suite of options as we become the ultimate nutrition solution for America.”
While already profitable with an annual run rate north of $100 million, the round will enable Trifecta to continue growing at its current pace, he added. Over the past four years, the company has experienced annual average revenue growth of over 145%.
In connection with the Spring Lake Equity Partners investment, managing partner Bob Forlenza will join Trifecta’s board of directors.
“Trifecta has all the ingredients to become a dominant player in the health-oriented prepared meal industry, including an outstanding product, dedication to making healthy eating easy and enjoyable, clear messaging and sophisticated marketing,” Mr. Forlenza said.