LARCHMONT, NY. — Myracle Kitchen is entering the snack segment with a new line of Coconut Bytes.
Designed to be a better-for-you alternative to cookies and candy, the bite-size, crunchy treats are made with coconut, tapioca and a pinch of sea salt and contain no gluten or dairy. The snacks are certified USDA organic, certified vegan and Non-GMO Project verified. Coconut Bytes come in three varieties: original, chocolate and caramel.
“We created Myracle Kitchen as we believe amazing things happen when you ask ‘Why?’” said Ben Arbib, founder and owner of Myracle Kitchen, a subsidiary of Nurture Brands LLC. “We asked ourselves, ‘Why aren’t there snacks out there that are healthier and taste great?” That led us to dream big and create our new organic Coconut Bytes.”
Myracle Kitchen Coconut Bytes will be available on the company’s website and on Amazon beginning Sept. 1. The snacks will roll out to retailers nationwide in the coming months.
Myracle Kitchen, sister brand of the UK’s Rebel Kitchen, debuted in the United States in June with the launch of plant-based Barista Mylk.
Developed in partnership with coffee consultant James Hoffman, the recipe for Barista Mylk took 146 iterations and hours of testing to ensure it tasted like dairy in all types of coffee and performed as well as cows’ milk when foamed and poured, Myracle Kitchen said. The final formulation contains oat, coconut cream and fava bean.
“Milk alternatives used to mean compromise, be it in taste or experience, or, for the barista, in the texture of the drink or the latte art they pour,” said Mr. Hoffmann, who was also the winner of the World Barista Championship and author of The World Atlas of Coffee. “Working with Myracle Kitchen we've created a sustainable alternative that isn't a compromise, which creates perfectly lasting latte art — it really is a miracle. I’m excited to get Myracle Mylk into the hands of baristas and into the cups of coffee drinkers all over North America.”
Myracle Kitchen is 100% carbon neutral, donates 1% of its revenue to projects that support regenerative organic agriculture and is a certified B Corporation.
“Like our Barista Mylk, our Coconut Bytes taste mind-blowingly good with zero compromise, not just on health and ingredients, but on sustainability, too,” Mr. Arbib said. “Our B Corporation status proves that we will always believe in and strive for the highest standards of social and environmental performance, accountability and transparency.”