ST. LOUIS — Panera Bread is pouring a new latte for fall to compete with the ever-popular pumpkin spice latte.

The new Cinnamon Crunch Latte is inspired by Panera’s popular Cinnamon Crunch Bagel, of which the bakery-cafe chain sells more than 5,000 every hour, according to Panera. The new beverage is made with espresso, foamed milk and cinnamon-flavored syrup and is topped with whipped cream and a Cinnamon Crunch topping.

“It’s time to upgrade your ‘basic’ tendencies and explore a new fall latte,” Panera said. “Because, let’s face it, Cinnamon Crunch trumps pumpkin.”

Panera’s Cinnamon Crunch Latte is set to debut on Sept. 1 and will be available nationwide for a limited time.

Panera Bread is part of Panera Brands, a new platform of JAB Holding Co. restaurant brands that also includes Einstein Bros. Bagels and Caribou Coffee.