PURCHASE, NY. — Sweet meets spicy in a new limited-edition mashup from Mtn Dew: Mtn Dew Flamin’ Hot.
Two PepsiCo, Inc. brands — Mtn Dew and Cheetos — collaborated to create the sweet heat drink that combines the citrus taste of Mtn Dew with the spicy kick of Flamin’ Hot Cheetos.
“As a brand, Dew has a rich history of experimenting with new flavors our fans love,” said Matt Nielsten, senior director of marketing at PepsiCo. “We certainly had them in mind when we developed the Flamin’ Hot beverage. This is one of our most provocative beverages yet, and we're excited for Dew Nation to taste the unique blend of spicy and classic sweet citrus flavor of Mtn Dew.”
Starting Aug. 31, Mtn Dew Flamin’ Hot will be available exclusively on the virtual shelves of the Dew Store while supplies last.