PARSIPPANY, NJ. — B&G Foods, Inc. has joined forces with Mars, Inc. to launch Twix Shakers Seasoning Blend.
The blend features a trio of Twix candy bar-inspired flavors: crunchy cookie, soft caramel and milk chocolate. Each one-teaspoon serving contains 15 calories, 4 grams of carbs and 3 grams of sugar.
Available in 13.5-oz shakers, the seasoning can be shaken onto everything from popcorn and pastries to cookies to cocktails, B&G Foods said.
“We are thrilled to introduce our first chocolate bar-inspired seasoning blend with the launch of Twix Shakers Seasoning Blend,” said Steve Finnie, brand director for B&G Foods. “Consumers can expect everything they love about the flavors of Twix in this delicious seasoning. Sweets and seasonings can combine to create a fun new category — and consumers are going to enjoy eating it on their favorite treats.”
Twix Shakers Seasoning Blend will be available at all Sam’s Club locations and on the Sam’s Club website beginning Sept. 1. Distribution will expand to include other grocery stores and online retailers in the coming months.