PURCHASE, NY. — PepsiCo, Inc. aims to “help fans celebrate the biggest month in baseball” by combining cola with Cracker Jack in new Pepsi x Cracker Jack soda. The collaboration brings together the Pepsi brand and the Cracker Jack brand, which is part of PepsiCo’s Frito-Lay North American business unit.
The limited-edition beverage blends the taste of Pepsi cola with the Cracker Jack flavors of caramel, popcorn and peanut and comes in 12-oz cans.
“Pepsi is a brand with a deep legacy in sports and is an endemic part of the ballpark experience, so we thought it would only be fitting to help fans celebrate the biggest month in baseball with our latest limited-edition drop — Pepsi x Cracker Jack,” said Todd Kaplan, vice president of marketing for Pepsi. “Our first ever Cracker Jack flavored cola perfectly blends the refreshing taste of Pepsi with the sweet caramel and peanut taste of Cracker Jack in a truly delicious collectible for the biggest of baseball fans.”
The beverage is only available through the Pepsi x Cracker Jack #PepsiSingToScore Sweepstakes on Twitter and Tik Tok, where consumers may post a video singing “Take Me Out to the Ballgame” with the hashtags #PepsiSingToScore and #Sweepstakes for a chance to win one of 2,000 Pepsi x Cracker Jack cans. Each can of Pepsi x Cracker Jack will have one of four peel-off temporary tattoos as an ode to classic Cracker Jack prizes.
“Cracker Jack is thrilled to team up with our friends at Pepsi to bring snack and beverage fans this one-of-a-kind innovation,” said Tina Mahal, vice president of marketing for Frito-Lay North America. "This partnership is very special to the Cracker Jack brand as it marks the return of our classic prizing element, bringing back one of consumers’ favorite ways to experience their favorite baseball moments, just in time for playoff season."
The release of Pepsi x Cracker Jack follows previous limited-edition launches from the company, including Pepsi x Peeps in March and Pepsi Apple Pie in November 2020. Additionally, PepsiCo combined its Mtn Dew And Cheetos brand in August with the limited-edition launch of Mtn Dew Flamin’ Hot.