SEATTLE — Bohb Blair has joined Jones Soda Co. as the company’s first chief marketing officer. The new role was created in anticipation of significantly expanded brand management and marketing oversight needs with the expected launch of a new cannabis-infused beverage and edibles division that was announced in July.
Prior to joining Jones Soda Mr. Blair was with global media agency Starcom, most recently as global chief experience officer for the past five years. He also worked as a design practice lead and senior vice president and group director at the company. Earlier, he was managing director at OMD. He also has worked as a managing director of invention at Mindshare, a concept director at Legacy Marketing Partners, and as a national events manager at Draft FCB/KBA.
“When our Jones Cannabis division comes online, we will need an expanded team to drive our go-to-market-strategy, product development and marketing initiatives for both our new business and our legacy craft soda line,” said Mark Murray, president and chief executive officer of Jones Soda. “Bohb has extensive experience with brands of all sizes, the proven ability to make an impact on a limited budget, and an enthusiasm for helping us leverage our unique brand personality to achieve success in the cannabis space. He will be a great asset as we embark on this new strategy to grow the company.”