VANCOUVER, BC. — Rock musician Bryan Adams is joining Canadian dairy-alternative startup bettermoo(d) as a founding partner. The company offers Moodrink, a milk substitute formulated with herbs and oats that may be used for baking, cooking, coffee and more.
Mr. Adams has embraced a plant-based lifestyle for more than three decades.
“Fostering responsible eating habits, such as choosing plant-based dairy alternatives, is something that we can all do to help lessen animal cruelty and help our environment,” he said. “I’m excited to be invited to be a founding member of bettermoo(d) for those reasons.”
Over the next two years, bettermoo(d) plans to develop and launch plant-based alternatives to butter, yogurt, cheese, ice cream, sour cream and crème fraiche. Products are inspired by milks and cheeses from the Alps regions of Europe and are infused with a proprietary blend of herbs and vegetables, similar to those eaten by plant-based cows prior to the introduction of industrial dairy farming, according to the company.
“Being plant-based isn’t just a trend — it’s about making better choices,” said Nima Bahrami, chief executive officer of bettermoo(d). “By creating great-tasting alternative dairy products, made from sustainably-sourced quality ingredients, we will make it easier for consumers to make these better choices.”