MIAMI — Waterdrop, a sustainability-focused hydration brand originating in Austria, is expanding to the United States. The company offers a line of compact, dissolvable cubes that add flavor and vitamins to water.
The cubes, called “microdrinks,” are sugar-free, low-calorie and formulated with botanical extracts. Each microdrink uses 98% less plastic and carbon dioxide emissions than a standard bottle of water, according to the company. Varieties include Focus, which has vitamins C, B1 and B5, plus lime, acerola and green coffee; Love, with vitamins B6 and C, thiamin, potassium, pomegranate, goji berry and acerola; Glow, featuring vitamins B1, E and C, mango, cactus fruit and artichoke; Boost, with vitamins B6, B12 and C, plus blackcurrant, elderflower and acai; Youth, which has vitamins C, B12 and B3, peach, ginger, ginseng and aloe vera; and Zen, with vitamins B1, C and biotin, star fruit, thyme and lemongrass. The company also sells glass and steel water bottles and accessories with stylish designs on its website, waterdrop.com, and in its own retail stores, including a flagship location in Miami.
The brand was founded by Martin Murray, Henry Murray and Christoph Hermann to inspire consumers to drink more water while tackling the environmental footprint of the conventional bottled water industry. The company claims to have replaced up to 30 million plastic bottles to date in four years on the market.
“Encouraging people all over the world to drink more water and less sugary beverages — that is the mission of Waterdrop,” said Martin Murray, chief executive officer. “It has been proven that drinking enough water has innumerable health benefits. We want to shake up the beverage industry as we know that filling and transporting sugary beverages in plastic bottles is simply outdated. We are now over 100 passionate, young people who want to develop Waterdrop into a global brand.”
