LOUISVILLE, KY. — Anne Fischer has been named chief marketing and digital officer at Papa John’s International, Inc.
Ms. Fischer joined the restaurant chain in 2015 as senior director of digital marketing and was promoted to vice president of product management in 2017. She most recently was senior vice president of customer experience, where she helped double the Papa Rewards loyalty program. Prior to joining the Louisville-based company, she was marketing director at SeaWorld Parks & Entertainment and a sales manager at Walt Disney World.
She holds a bachelor’s degree in hospitality management from the University of Central Florida and a master’s degree in business from Rollins College.
As chief marketing and digital officer, Ms. Fischer will continue to oversee customer experience while adding responsibilities for brand and advertising, media and field activation, menu strategy and product innovation. She will report to Max Wetzel, executive vice president and chief commercial officer, and will join Papa John’s executive leadership team.“Digital innovation continues to be an enormous long-term growth opportunity for our brand,” Mr. Wetzel said. “Anne’s deep expertise in cutting-edge digital marketing, including leading our loyalty program, aggregator partnerships and our tech-enabled customer experience initiatives, brings a unique perspective and skill set to the CMDO role.”