PHILADELPHIA — Soom Foods, a maker of sesame seed spreads, has received a $250,000 investment from growth equity firm Clover Vitality.
Founded by sisters Amy Zitel.man, Shelby Zitelman and Jaclyn Horvitz, Soom offers a range of tahini, a roasted sesame paste pressed from single-sourced Ethiopian White Humera sesame seeds, available in jars and single-serve squeeze packs. Varieties include original, organic, vanilla bean, chocolate and dark chocolate with sea salt. A staple of Mediterranean cuisine, tahini is a versatile ingredient that may be added to sweet or savory recipes, adding a creamy, nutty richness to dishes, according to the company.
Soom products are sold in about 900 retail stores. The investment will support trade and marketing spend for Soom’s expansion into key national retailers. The company also expects to benefit from the expertise and resources provided by Clover Vitality partners Bert Cohen, Alex Schneider and David Choe.
“We believe Soom is uniquely positioned to be the leader in the rapidly-growing tahini-based product category,” Mr. Cohen said. “The Soom sisters’ high-quality products and hard work make us excited to provide funding to help Soom further accelerate its growth.”In recent months, Soom Foods unveiled a new look for its packaging and website. The company also acquired Seedible, a sesame butter brand. Daniel Aronhime, founder and chief executive officer of Seedible, joined the Soom team as chief growth officer.