VANCOUVER, BC. — Robbie Rech has been named chief financial officer at Planet Based Foods Global Inc., a producer of sustainable plant-based meat substitutes. He succeeds William Blake Aaron, who will focus on his role as corporate secretary for the company.

Mr. Rech most recently was with Hope Foods for more than 11 years, including nine years as chief executive officer. During his tenure at Hope Foods he helped guide the brand to become one of the leading plant-based dips and spreads lines in the country.

Prior to Hope Foods he was development director at The Active Network and earlier was co-founder of Thriva.

He received a bachelor’s degree in computer science and a master’s degree in management science and engineering, both from Stanford University.